Case study /AI image generation
Imagily: AI image generation, right in the browser.
Imagily turns text descriptions into images using AI, with nothing to download or install. We designed, built and run it, and it’s the longest-running product in our portfolio, in development since 2023.
Visit imagily.app
The problem
AI image tools were often awkward to get started with, and many required other apps or technical setup. People who just wanted an image needed somewhere simple to describe it and get a result.
What we built
- Text-to-image generation in the browser
- Accounts and paid pricing plans
- Multi-language support
- A separate back end for handling image generation
- Image processing and delivery
Decisions that shaped it
- Nothing to install
- Working in the browser means people can try it the moment they arrive.
- Generation handled separately from the website
- Keeping that slower work apart from the site itself keeps pages quick to load.
What this means for your website
Use AI where it saves someone time
AI isn’t worth adding to a website for its own sake. It earns its place when it saves real effort, such as answering a common enquiry straight away. If it wouldn’t help your customers, we’ll tell you to leave it out.
Need a website built with this much care?
Tell us about your business. We’ll send a free concept of your homepage and a fixed quote, with no obligation.