Case study /Wedding registry
CleverRegistry: a wedding registry built on proven foundations.
CleverRegistry brings gifts from any store, RSVPs, a Wishing Well and thank-you tracking into one registry couples can share. We adapted it from NestBub as a separate product with its own app, database and deployment.
Visit cleverregistry.com
The problem
Couples often juggle a gift registry, RSVP list, Wishing Well details and thank-you notes in different places. Their guests need one simple link, and the couple needs one place to keep track of it all.
What we built
- Registries with gifts from any store and three designs to choose from
- Guest reservations, RSVPs and celebration details
- Wishing Well arrangements and thank-you tracking
- Partner invites, so couples can run it together
- 44 curated essentials, 24 regional starter templates and four gift collections
- A wedding journal of 35 original articles
Decisions that shaped it
- Reuse what was already proven
- NestBub had already solved universal registries, so we adapted that work rather than start again, while keeping the two products’ data and deployments separate.
- Original articles, not filler
- A journal of useful wedding articles gives couples a reason to find the site before they’re ready to create a registry.
What this means for your website
Good foundations make the next site cheaper
Because the groundwork was solid, a second product didn’t have to start from nothing. If you run more than one brand or location, or plan to add one later, a well-built site makes the next one faster and cheaper. It’s worth asking about before you start.
Need a website built with this much care?
Tell us about your business. We’ll send a free concept of your homepage and a fixed quote, with no obligation.